That the study of speech might be crucial to a science of man has been a recurrent anthropological theme. Is a qualitative method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group, but revealing more of basic processes because more out of awareness, less subject to overlay by rationalization.
The Ethnography was pioneered in the field of socio-cultural anthropology but has also become a popular method in various other fields of social sciences—particularly in sociology, communication studies and history.
Ethnography of communication or Speaking
The Ethnography of communication (EOC) is a method of discourse analysis in linguistics, which draws on the anthropological field of ethnography.
In the book Qualitative Communication Research Methods, explain "Ethnography of communication conceptualizes communication as a continuous flow of information, rather than as a segmented exchange of messages“.
EOC can be used as a means by which to study the interactions among members of a specific culture or, what
Gerry Philipsen (1975) calls a "speech community." Speech communities create and establish their own speaking codes/norms.
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